[This post is part of a series on Exploring Affiliate Marketing.]
If you’re going to earn money from your blog in any way, there are two very important reasons why you need to have a disclosure policy. First, if your blog is based in the United States, it’s the law. Second, and perhaps more important, it helps strengthen the trust you’re developing with your readers.
After becoming a StudioPress affiliate, I had to put together my disclosure policy.
Disclosure policy hows and whys have been done to death in the two-plus years since the FTC added the new guidelines. You can easily Google the “disclosure policy” and find a wealth of information, but I think John Saddington’s post on TentBlogger is a good place to start.
If you need a policy right away, you can quickly generate a boilerplate policy, which can be used until you have time to write a custom version that better echoes the tone of your blog.
I took the time to write my own from the start, and here it is below.
How I make money
I make money on this site through an affiliate program. If you click an affiliate link or ad banner and buy the product, you help support this site because I’ll get a percentage of that sale.
Currently I’m an affiliate for StudioPress.
What this means for you
- I do not put the cart before the horse and recommend a product just because I’m an affiliate.
- I become an affiliate because I use and believe in the associated product.
- I do not recommend products just for the sake of money.
- I recommend products because I think they are valuable to my readers.
- I do not let the compensation I receive influence the content, topics, posts, or opinions expressed on this blog.
- I respect and value my readers too much to write anything other than my own genuine and objective opinions and advice.
Just like this blog, my Disclosure Policy is a work in progress. As the revenue streams evolve, so will this page.
I’ve placed a link to the policy in my theme’s footer so readers can easily find it without cluttering up the blog.
Feel free to post a link to your disclosure policy in the comments. I’d love to see what others are doing.